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Fred Van Allen Photo

Fred Van Allen

Van Allen Associates - Top 5% SoCal

Lic# 00553496

If you’ve ever shopped for a home in California’s Pomona

Valley—especially in the lovely Lincoln Park Historic District—you’ll have

almost certainly run into Fred Van Allen. “When I ask clients that standard

how-did-you-find-me question, they point out that I’m pretty hard to

miss,' Fred laughs. “I’m very active with my marketing and have a massive

online presence. That’s one reason why I’m the number one agent in Pomona.


Another reason is Fred’s passion for helping people and

educating them about the process or the qualities of the homes they’re looking

at. Most of my family are teachers, so it’s in my blood. I just pursue it

differently. I especially love helping first-time homebuyers achieve that

American Dream, and explaining the nuts and bolts of how the market works.


Fred began learning those intricacies himself back in 1974,

when he started a job selling real estate advertising for the Los Angeles

Times. He even got his license two years later, buying property as an

investment. When he retired from the newspaper in 2011, he renewed his license

and quickly climbed into the top five percent of Realtors in Southern

California, serving clients all across the Pomona and San Gabriel Valleys. Soon

his wife got her license too, to help with the burgeoning business. An

important part of Fred’s fast climb to the top was his use of technology and

social media for a more powerful reach into the market place and his customers

recognized this. Fred was internationally recognized from among thousands of

Realtors in a survey produced by Tom Ferry International/BombBomb/vSreen for

his use of social media video, one YouTube video getting over 2,500 views and 

1.3 million views on a TikTok video.


Our particular passion and niche is historic properties, and

no one knows or represents those homes the way we do. That classic

architecture—they just don’t build houses these days with that same kind of

character and craftsmanship!' Fred and his wife are famous in Pomona for

the mega-open houses they host, drawing crowds of potential buyers with big

food spreads and loads of fascinating information about the homes they’re

featuring. The fliers Fred mails out are also distinct in their inclusion of a

map of the architectural floor plan of the property, something he’s been doing

for eight years now. He’s always been on the cutting edge of marketing, as one

of the first in his area to use professional photography and videography to

capture his listings, and more recently with his utilization of drone footage when

necessary. But I still do a lot of door-knocking, he adds. I get a lot of

repeat and referral business, but I don’t wait on it. I still enjoy meeting and

talking to new people.


Fred and his wife feel blessed with their work, and are

always paying that fortune forward. Both are past city commissioners for

Pomona. Fred is a board member of Pomona Heritage and a lifetime member of the

Pomona Historical Society. The Van Allen’s are also huge supporters of the

Pomona Library and the Pomona Hope Community Center, as well as the Boys and

Girls Club of Pomona Valley. When not working or giving back, they love

spending time with their grandkids, gardening, and studying the Bible. Fred

also enjoys mountain biking.


He could retire if he wanted, but it’s not happening any

time soon. When you love what you do—helping people, making a difference—you

don’t want to stop. I plan on continuing to assist people in achieving their

dreams and keep contributing in positive ways to my community. It’s an added

pleasure that I get to do this with my wife!


  • Over the past 10 years Top 5% of Realtors in SoCal, #1 Realtor in Pomona CA, selling 600% more homes, for 7.0% higher price and 37% faster than the competition. TrendGraphix.
  • Fred Van Allen has appeared in the media: WORTH MAGAZINE, LA TIMES, BOSTON GLOBE, MIAMI HERALD, FOX NEWS, ABC, NBC, CBS AND OTHERS.
  • Interviewed by: Los Angeles Magazine, American Bungalow, Top Agent Magazine and KNX NEWS RADIO L.A.
  • KNX News Radio Interview-Fred Van Allen Realtor Los Angeles: https://losangeles.cbslocal.com/2013/09/06/KNX-ON-YOUR-CORNER-LINCOLN-PARK/
  • Real Estate Expert Fred Van Allen’s Stock Continues to Soar- http://marketersmedia.com/pomona-vintage-real-estate-expert-fred-van-allens-stock-continues-to-soar/46570
  • Click for Small Business Trendsetters Article- https://smallbusinesstrendsetters.com/fred-van-allen-nationally-certified-green-realtor-reveals-vintage-homes-can-also-be-green/
  • Fred Van Allen Media Story on HARP- https://smallbusinesstrendsetters.com/los-angeles-real-estate-expert-fred-van-allen-offers-insights-on-obamas-harp-program/       
  • Customer Testimonies of Fred and Dawn Van Allen- https://directory.testimonialtree.com/profiles/fred-van-allen-29920
  • First Team Real Estate Hall of Fame
  • Forty plus years in the industry
  • Certified Military Specialist
  • Certified Credit Union Specialist
  • Certified Southern California Luxury Agent
  • Certified Real Estate MARKETING Expert
  • Certified Residential Specialist
  • Certified Senior Residential Specialist
  • Certified GREEN Real Estate Professional-Build It Green
  • National Association of REALTORS® GREEN Designation
  • Nationally recognized by the Nextdoor social network.
  • Real Estate Speaker and Panelist
  • CERTIFICATE: Pepperdine University School of Public Policy-Davenport Institute for Public Engagement and Civic Leadership


My goal as your Realtor professional is to:

•      Negotiate the best transaction on your behalf

•      To make sure escrow closes in a time frame that works for you 

•      To make the transaction as convenient as possible

•      I promise to keep you informed

•      Set proper expectations

•      Educate, answer as many questions as you may have and support you through the closing and beyond

•      And if you are a seller, to get as many qualified buyers to your listing as possible, with 2nd to none local marketing!

Buying or selling a home is exciting, but it can also be overwhelming with lots of information to absorb and decisions to be made. I have the experience and knowledge to help you make the right decision. Whether you are looking for a luxury estate, first time home, vintage homes or something for the kids, I’d like to make this easy for you. A real estate purchase or sale can be a difficult emotional decision but one that can pay off for you in the long run-let’s zoom, talk or text. 909.261.9711, 714.481.3068, fredvanallen@firstteam.com.  For more valuable information, visit https://linktr.ee/fredvanallen

Many Awards, here are a few:
Top 5% Realtors in SoCal
Internationally Recognized by vSreen/Bomb Bomb/Tom Ferry International for my use of LIVE video in real estate sales.
#1 Realtor Pomona CA.
Nextdoor social network #1 Agent in city.
FirstTeam Real Estate Hall of Fame 2013-2022
Rookie Of The Year 2012