Why Staging Helps Sell Your Home

Posted by First Team Real Estate on Wednesday, May 18th, 2016 at 10:00am.

You’ve listed your home for sale, and you’re taking all the right steps to ensure you sell it quickly and for the price you want: You’ve chosen a trusted real estate agent, you’ve done your spring cleaning, and you’ve finally tackled that list of repairs in order to get your home ready for sale.

But what about staging your home? Staging gets thrown around quite a bit, but is it really necessary? Here's the solid data that proves it is. These 3 facts are part of the reason why staging actually helps sell your home for more money. That's what you want, right?

Increase your home’s value by as much as 15%

That's right, according to the National Association of Realtors 2015 Profile of Home Staging, staging your home can increase the dollar value buyers are willing to offer by 11-15%. Think about it—whether your property is best described as modest or opulent, this is a large amount of money you don’t want to leave on the table! To put the notion in better perspective, a recent staging investment at First Team, which cost $500, resulted in a $720,000 sale price for a home initially valued at $650,000.

Deter low-ball offers

When your home is staged, everything is in tip-top shape. Your home is looking its best – so you’re going to get the best offers.

Almost 100% of real estate professionals—both buyers’ and sellers’ agents—agree that buyers are affected by home staging, whether they’re helped to visualize a home’s full potential or influenced to make a higher offer.

Create an emotional connection to buyers

When you depersonalize your home and ultimately think like a buyer, you increase the chances of a buyer getting emotionally attached and truly believing the house was made for them. Remove yourself and present a picture perfect lifestyle, that way buyers see past the little details of your house and start seeing the bigger picture of their new home. 

Some rooms are more important than others. While we feel strongly in favor of staging an entire home, the same NAR study shows that a home’s living room, kitchen and master bedroom are the three most critical areas on which to focus. These are the most personal rooms in a home and will make the biggest emotional connect to buyers.

Did you know only 34% of listing agents stage?

With all the positive data showing how impactful this relatively inexpensive step can be, it’s hard to understand why this is. One thing we do know for certain is that if you choose a First Team Real Estate agent to list your home, you’ll get focused service that centers on educated guidance on matters like this one. That's why staging is one of our The NEW Rules of Real Estate®, trusted strategies that sell homes on your timeline, at a higher price. What’s more, you’ll have access to a list of trusted vendors for staging, contracting, repairs, moving, and beyond. Why not give one of us a call today to see what we can do for you?

Email us at clientservices@firstteam.com

Call us at 888-870-1142

3 Responses to "Why Staging Helps Sell Your Home"

Best Real Estate Blogs of 2016 wrote: [...][...]

Posted on Monday, June 27th, 2016 at 6:02am.

Theresa Nicoletto wrote: Good insights, worth sharing

Posted on Tuesday, July 4th, 2017 at 11:10pm.

Mary Beth Harris wrote: This post is a great read, such an eye opener for every home seller. Staging should be put to consideration when selling home, It's inexpensive and will benefit the seller more.

Posted on Monday, July 10th, 2017 at 3:48pm.

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