Why Staging Helps Sell Your Home

You’ve listed your home for sale, and you’re taking all the right steps to ensure you sell it quickly and for the price you want: You’ve chosen a trusted real estate agent, you’ve done your spring cleaning, and you’ve finally tackled that list of repairs in order to get your home ready for sale.

But what about staging your home? Staging gets thrown around quite a bit, but is it really necessary? Here’s the solid data that proves it is. These 3 facts are part of the reason why staging actually helps sell your home for more money. That’s what you want, right?

Staged homes can sell for 3% more and 87% faster than un-staged homes

That’s right, according to Home Staging Resource, staging your home increases the dollar value buyers are willing to offer by about 3%. Think about it—whether your property is best described as modest or opulent, this is a large amount of money you don’t want to leave on the table!

Deter low-ball offers

When your home is staged, everything is in tip-top shape. Your home is looking its best – so you’re going to get the best offers.

Almost 100% of real estate professionals—both buyers’ and sellers’ agents—agree that buyers are affected by home staging, whether they’re helped to visualize a home’s full potential or influenced to make a higher offer.

Create an emotional connection to buyers

When you depersonalize your home and ultimately think like a buyer, you increase the chances of a buyer getting emotionally attached and truly believing the house was made for them. Remove yourself and present a picture-perfect lifestyle, that way buyers see past the little details of your house and start seeing the bigger picture of their new home. According to the NAR 2019 Profile of Home Staging, 83% of buyers’ agents said staging a home makes it easier for a buyer to visualize the property as a future home.

Some rooms are more important than others. While we feel strongly in favor of staging an entire home, according to the same NAR report, a home’s living room, kitchen and master bedroom are the three most critical areas on which to focus. These are the most personal rooms in a home and will make the biggest emotional connection to buyers.

Did you know only 28% of listing agents stage?

With all the positive data showing how impactful this relatively inexpensive step can be, it’s hard to understand why this is. One thing we do know for certain is that if you choose a First Team Real Estate agent to list your home, you’ll get focused service that centers on educated guidance on matters like this one. That’s why staging is one of our The NEW Rules of Real Estate®, trusted strategies that sell homes on your timeline, at a higher price. What’s more, you’ll have access to a list of trusted vendors for staging, contracting, repairs, moving, and beyond.

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